How Post Heritage Helped Rendr Reach the Chinese Community Near Its New Little Neck Location
Key Takeaways
Rendr is New York City's largest multi-specialty medical group dedicated to serving the Asian community, with over 260 providers and more than 100 locations built around removing language and cultural barriers to care.
Post Heritage Lab has been Rendr's print vendor for several years, producing brochures, business cards, and marketing collateral for the medical group.
For Rendr's new Little Neck location, Post Heritage printed and mailed 9,000 postcards targeted specifically to Chinese residents in the surrounding neighborhood.
Targeted direct mail costs less per real response than blanket mailing, because every piece goes to someone who is actually part of the audience, which raises conversion value even with a smaller print run.
Matching the message and the mailing list to a specific community, not just printing more pieces, is what turns a mailing into new patients.
Rendr is New York City's largest multi-specialty medical group dedicated to serving the Asian community. Its mission is straightforward: high-quality, value-based care delivered with kindness. Rendr was built to close a real gap in healthcare: the cultural and language barriers that keep many Chinese American families from getting the care they need. Today, Rendr runs more than 100 locations across Brooklyn, Manhattan, Flushing, Elmhurst, and Staten Island, with over 260 providers and more than 1,300 multilingual staff members who speak the languages and understand the culture of the patients they serve. The mission shows up in the numbers too: more than 166,000 primary care patients and over 1.3 million patient visits a year.
Post Heritage Lab has had the privilege of being Rendr's print vendor for several years now. Over that time, we have printed their brochures, business cards, and marketing collateral- the everyday materials that help patients feel welcomed and informed the moment they walk into a Rendr location. It is the kind of long-term partnership we value most, one where we understand a client's community well enough to get the details right every time.
Recently, that partnership expanded into something bigger. Post Heritage printed and mailed 9,000 pieces of direct mail for Rendr, built around one clear goal: getting real traction from the Chinese community. This was not a mailing meant for everyone. It was built for a specific group of people who needed to hear about it.
The occasion was Rendr's newest location in Little Neck, NY. A new location only works if the right people know it exists, so Rendr wanted to introduce its providers and services directly to the Chinese residents living near the new site. Post Heritage designed and printed postcards targeted specifically to Chinese households in and around Little Neck, putting Rendr's new providers and services in front of the neighbors most likely to walk through the door.
Not just printing more pieces, is what turns a mailing into new patients.
9,000 postcards outperformed what a mailing to 90,000 people would have done, because every single one was built for the right reader.
This is the smart move that a lot of small and mid-sized businesses miss. It is tempting to think that more mail equals more customers, but a blanket mailing to an entire zip code spends most of its budget reaching people who were never going to respond in the first place. A targeted campaign flips that math. By mailing only the households most likely to care, in this case Chinese residents near a brand-new, culturally focused medical practice, every dollar spent goes further. Cost per piece stays the same, but the cost per real response drops, because the people receiving the postcard are already the audience the message was written for. That is why targeted direct mail consistently outperforms broad mailings on conversion value, even with a much smaller print run.
Rendr's Little Neck campaign is a good example of what happens when print, strategy, and community understanding come together. Nine thousand postcards did not need to reach nine million people. They needed to reach the right nine thousand. If your business is opening a new location, launching a new service, or trying to reach a specific community, a targeted direct mail campaign built the right way can get you there for less.
Post Heritage Lab offers a free print and direct mail consultation for businesses ready to try it.
